AnnY /// PROMOTIONAL CLIPS (BUSINESS TO BUSINESS / BUSINESS TO CLIENT)
ANNY stands for unmatched nail polish quality. In close collaboration with pioneers in professional nail design and experienced experts, ANNY has developed a totally new fashion concept: ANNY combines the colors that the stars love with the hype from the 'in' places, with a focus on the fashion hot-spots of America: New York, Los Angeles and Miami! To kick this all off, ANNY is presenting an incredibly wide-ranging selection, covering 96 classic shades, enhanced by six super-trendy fashion colors.
(from the offical promo campaign)
LEM Studios collaborated with Watchmen Productions Berlin to create an audio visual concept for new makeup line ANNY's online marketing viral. Creative direction for live footage, all 2d graphic design components, sound design and final editing / compositing were led by LEM-Studios under the direction of Sebastian Purfürst.